The Curry Cricket – Restaurant Identity

An identity system for a fictional ethnic restaurant called, The Curry Cricket. Casual dining meets Thai street food offering unique items such as insects mixed with traditional Thai meals. Targeting city people and tourists with an undeniable thirst for new and bizarre experiences. Tongue-in cheek wording is used evoking a quirky language throughout the brand and hand-drawn insect legs arranged in a floral pattern reference traditional Thai art. Hand-drawn insect legs form much of the typography evoking a grungy feel, similar to the signage and art found on the streets of Bangkok.

Identity includes a menu, sandwich board, product photography ads, packaging, coasters, and

//Student Senior Project


menu3menu1dessertmenu4cowardBUG-PRODUCT-SHOTSmenu6 currycricket_3currycricket_4